Perks, Peacocks, & People: TVFCU Dalton is Open for Business!

What do innovative architecture, painted peacocks, and Perks Checking Accounts have in common? If you guessed Tennessee Valley Federal Credit Union’s brand-new Dalton Branch and North Georgia Headquarters — you’re right! In August 2025, the Dalton community gathered at 920 Vista Drive for five days of festivities to celebrate the grand opening of TVFCU’s newest and largest branch.

The week started with One Degree Dalton’s signature “ODD-ball” ceremony, welcoming TVFCU into the local business network. During the week, hundreds of locals stopped by to tour the eye-catching branch and learn about the full range of financial services offered right in their hometown.

While there, visitors took pictures with the company’s newest peacock mascot, a tribute to Dalton’s public art scene. Neighborhood coffee shops and restaurants — including Red Eyed Rooster, Chela’s Tacos, Gramma’s Fresh Squeezed, Bruster’s Ice Cream, and Juan’s Wieners — set up outside to offer free refreshments to anyone who submitted a name idea for the new mascot. Local musicians and school groups provided live music, while radio stations broadcast live in both English and Spanish.

The grand finale on Friday, August 22, was the official ribbon-cutting ceremony. Guest speakers included Todd Fortner, CEO of TVFCU; Steve Farrow, Dalton City Councilmember; Jevin Jenson, Whitfield County Commissioner; Ryan Lusk, Branch Technology; Barry Gilley, Construction Consultants; Justin Dumsday, River Street Architecture; Caroline Frost, Junior Achievement of Northwest Georgia; and Jason Mock, President & CEO of the Greater Dalton Chamber. Other community leaders and elected officials were in attendance.

“We’re proud to welcome the Dalton community with the same friendly service and affordable financial solutions that have made TVFCU a trusted name across the Tennessee Valley,” said Vonda Bledsoe, branch director.

The Dalton branch is now open and ready to serve. Community members are encouraged to stop by and explore TVFCU’s full suite of financial products, including checking and savings accounts, credit cards, home and auto loans, business services, and more. For a limited time, new members can receive a special offer when they open a Perks Checking Account — packed with exclusive benefits! Lobby hours are 9 a.m. to 5 p.m., Monday through Thursday, and 9 a.m. to 6 p.m. on Fridays. Drive-thru ITMs are open 7 a.m. to 7 p.m., Monday through Saturday.