Join Us: Share the Magic
February 9, 2025
Ready to embark on another magical journey? During the commercial break of the 2025 Big Game, experience Chattanooga and beyond in a whole new way. We invite you to Join Us!
As a member-owned organization, with members living and working in this community, our commercials are carefully crafted to bring joy and whimsy to all those who cherish this area as much as we do. Read on to follow the story and spot some hidden Easter eggs in our newest adventure.
We begin with Robin waking Peaches with a special invitation from TVFCU: "Join Us!" It seems Peaches is taking a day off from her peach juice business to join Robin and see what’s happening at TVFCU.
On the wall, you’ll notice a group photo of our friends—a photo also featured on Mr. P's debit card in Party Like a Porcupine, and on TVFCU's new tap cards.
Peaches has decided to attend the celebration, taking a break from her local peach juice stand to embark on this adventure with Robin. Together, they lift off from the iconic Rock City. Conveniently, Lookout Mountain is known as a “mecca for hang gliding,” with 20 miles of ridge lift! (Learn more as we share the magic with Lookout Mountain Flight Park during this field trip).
As they soar through the skies, you’ll catch a glimpse of Chattanooga's North Shore. New characters also make an appearance: a deer, who is quickly becoming a fan favorite, and a raccoon, the state animal of Tennessee.
After some swoops and glides, we fly over the Ocoee Region, where our friend Mr. P the porcupine is taking on the rapids to join the party! TVFCU serves the entire Tennessee Valley, including Bradley, McMinn, Meigs, and Polk counties. We knew this next adventure had to showcase more of the community we serve, sharing the magic of our whimsical animated world.
Speaking of reaching more places, our next stop takes us over our familiar foxes, who are driving past the Dalton State bell tower on their way to Dalton, Georgia. There, TVFCU is building its Northwest Georgia Headquarters, set to open in fall 2025.
In the end, by land, water, or air, we all come together in this special place for all of us. All our friends are here—including Buck the Beaver, Robin’s little chicks, and even a peacock, another nod to our community of Dalton.
This epic place invites you all to join us! It represents the opening of new locations in both large cities and rural communities, expanding access for everyone. Above all, it represents TVFCU—where we are more than just a local, not-for-profit financial cooperative. We are a place for all of us, and we want to share the magic with YOU. Join us!
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