Local Credit Unions Announce Their Support of Nationwide Credit Union Awareness                                                                                                     Skip to content
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Local Credit Unions Announce Their Support of Nationwide Credit Union Awareness

July 20, 2020

CHATTANOOGA, Tenn. (July 20, 2020) — Bowater Credit Union, EPB Employees Credit Union, Tennessee Valley Federal Credit Union and Trust Federal Credit Union have joined The Tennessee Credit Union League and credit unions nationwide in the Open Your Eyes to a Credit Union® campaign. The credit union awareness effort aims to raise consumer consideration of credit unions, and ultimately connect more consumers with credit unions as their best financial partner.

“We are honored to work with our credit union peers to help educate the community about how we are different than banks,” said Todd Fortner, president and CEO of TVFCU. “The Open Your Eyes to a Credit Union® message is simple and encourages people see for themselves the credit union difference.”

Open Your Eyes to a Credit Union® is a groundbreaking, brand-level marketing effort led by Credit Union National Association (CUNA) and supported by credit unions across the nation.

“We’re empowering everyone to truly understand why credit unions are the best option in the financial services space and what it means to be a credit union member,” added Denley Hines, CEO of Bowater Credit Union.  

The Open Your Eyes to a Credit Union® campaign launched in Southeast Tennessee in early July. Consumers can see the campaign through digital advertising and grassroots efforts.

“Now more than ever, it’s time for credit unions to show how they’re different from other financial institutions,” said Jim Nussle, CUNA president and CEO. “These credit unions in Southeast Tennessee are committed to ensuring all Americans understand that belonging to a credit union means more for their money.”

The campaign focuses on helping educate the community about the not-for-profit financial cooperatives.

“There is a credit union for everyone and we are proud to support a campaign to get the word out about the many benefits of joining,” said Brian Trotter, CEO of EPB Employees Credit Union. “Credit unions put members in the driver’s seat of their own financial future.”

To learn more about the Open Your Eyes to a Credit Union® campaign, visit yourmoneyfurther.com. CUNA members can also visit cuna.org/awareness.

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 About Bowater Credit Union

Bowater Credit Union is a federally insured credit union offering savings, checking, loans, and financial education to those who live, work, or go to school in the counties of Bradley, McMinn, Meigs, Monroe, and Polk.  They have five branches, over 17,000 members, and $195 million in assets.  To learn more about Bowater Credit Union and its services, call 423-336-7268 or visit BowaterECU.org.

About EPB Employees Credit Union

EPB Employees Credit Union was established in 1954 to serve EPB employees, contractors, and their families. They offer members the latest in convenience and technology, including mobile banking, direct deposit, e-statements, along with low rates and unique benefits. To learn more about EPB Employees Credit Union, please visit www.epbecu.org.

About Tennessee Valley Federal Credit Union

Tennessee Valley Federal Credit Union (TVFCU), a not-for-profit financial cooperative, was established in 1936 when 57 Chattanooga TVA employees pooled $500 to create the member-owned credit union. Today, TVFCU serves more than 152,000 members who live, work, worship, volunteer or attend school throughout the 13-county service community. With more than $1.8 billion in assets and 18 branches throughout the area, TVFCU is the largest credit union in the region. For more information about TVFCU, please visit tvfcu.com.

About Trust Federal Credit Union

Trust Federal Credit Union was established in 1934. Serving the greater Chattanooga community is what we do best, as our members Trust us to put their financial well-being first. We have over $90 million in assets and over 10,000 members. We strive to provide safe and sound financial services and products to our field of membership while maintaining the highest standards of ethics and integrity. Please visit trustfcu.com for more information.

About CUNA

Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America's credit unions, which are owned by 115 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit cuna.org. To find your nearest credit union, visit YourMoneyFurther.com.

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